Nothing like Anything
Micromax
Media: Video
The latest Micromax commercial tries to promote the idea that the company thinks differently and acts ‘hatke’ (different).
The idea here is to portray brand Micromax is such a way that it becomes the last word in innovation. The insight behind the commercial is that, if you use a particular handset that can be pretty much used for everything in the future…
then Micromax phones should be at the leading edge of this phenomenon.
The TV commercial begins with Akshay Kumar (A famous bollywood star), as brand ambassador, marooned on an island. He is using a Micromax phone to do literally everything -
right from using it to roast a fish, to using it as a razor to shave off his beard and also using it as a projector to see the face of his lady love. He also uses it as an axe to cut bushes and finally, uses it to gun down a bear in the forest…
The commercial, it claims, is like a snapshot, a projection of its vision of the future, of the way it will think and the mobile handsets that will bring phenomenal changes in the near future. The TVC promotes its tagline, ‘Nothing like Anything’. Micromax wants to convey the message that one can use a mobile in different ways in the future, other than talking and texting…
