Men are Back
SX4
Media: Television
Date: 01.06.2011
SX4 has established itself as the car for the ‘man’ in every gentleman by the virtue of being an unbeatable combination of power, performance and luxury in the segment. Taking the brand forward, this time round, the objective was to reinforce the concept of refined masculinity which was introduced with the last commercial.
The current communication developed by Lowe Lintas & Partners does so by portraying different aspects of the personality of men who drive the SX4. The commercial beautifully brings to life how societal norms, expected roles and responsibilities restrict a man from being his uninhibited masculine self.
While the SX4 brings out the man in him when he finally forgets all his roles/social expectations and just enjoys the drive.
