Language
Idea Cellular
Media: Video
Date: 01.09.2010
India is a country with diverse culture, with every state having its own language and dialects. People behave in a clannish way by using language to divide each other. In fact, in everyday life people easily give in to favouritism and nepotism on basis of language. It’s a national issue, a complex one which at times even is exploited by politicians.
The campaign springs an idea to break through the language divide in an interesting way, making people realize their weakness of falling for language-favouritism. What an idea, Sirji (Ji – term used as a mark of respect)
Now anyone can be a linguist and easily get through attracting favours, all you need is a friend who knows the language and helps you out in real time via hidden bluetooth!
