Hi
Wheel
Media: Video
Wheel detergent turns tedious washing into a delightful experience
The clothes washing process is tedious, mechanical and physically laborious. Now imagine a woman spending 90 – 120 minutes in this exercise everyday in a dark, dingy corner of a small house…
Even though she is interacting with water, she is profusely sweating it out. And all by yourself! If lucky, she could be outdoors with neighbor friends, but even then it would still be a burdensome chore. We believed that the big opportunity here was to make this daily 90-120 minutes routine in to an activity of escape. Here was the chance to transform her from being an irritable robot to a vivacious, spirited, romantic!
The new improved product formula with fragrances from a thousand flowers could do that…
We roped in Salman Khan – the true Indian bollywood star. This truly made her ‘escape’ real. After all which Indian woman wouldn’t want Salman to serenade her!
Happy escaping!
