Golden Harvest
Tanishq
Media: Television
Date: 01.08.2011
Based on the idea of “Father not in debt”, the commercial is targeted at young working women professionals of today, that like to share the burden of their marriage cost along with their father. The the ad beautifully shows the curiosity of one such dad, amazed with the monthly instalments of his daughter. To which, his wife explains the reason behind her investments.
The prime objective of the campaign is directed to get more enrolments into – Golden Harvest scheme GHS scheme of the company, based on the simple funda of EMI or monthly instalment wherein the consumer needs to pay for 11 months with the remaining one month payment borne by the company itself.
