Friendship
Lifebuoy Talc
Media: Television
Date: 01.05.2011
The challenge for us at Lowe Lintas & Partners was to create a communication that gets consumers to realise that it is not enough to just cool skin, as the real freedom from prickly heat is only obtained when you attack and kill the root cause – GERMS.
Use Lifebuoy Talc that not only addresses these symptoms but also attacks germs that are the root of the problem – by offering protection from prickly heat causing germs and cooling benefits.
When you have no respite from prickly heat, you feel like scratching your back all the time for some relief. The TVC shows a unique relationship between two friends, where one who is suffering gets his friend to scratch his back through the day in order to get relief from prickly heat.
This context is then used to introduce Lifebuoy Talc’s distinctive dual proposition of protection from prickly heat causing germs and cooling as the only effective way to prevent the annoying problem of prickly heat.
