Diamonds
Tanishq
Date: 01.05.2011
Consumers are not too aware of various aspects of diamond quality. As the leading jeweller in the country what might be the best way of changing this confusion that revolves around diamonds? That was the challenge posed to Lowe Lintas & Partners
The film revolves around how Amitabh Bachchan (A very successful Bollywood actor) goes about buying diamond jewellery for Jaya Bachchan (wife of Mr. Amitabh Bachchan) by making sure he is knowledgeable about diamonds before making the purchase.
The film should be clutter breaking as we have used Amitabh as a normal person unlike a celebrity. The entire situation is treated in a manner on how a normal man would go through when he goes about buying diamond jewellery.
