Britannia NutriChoice
Diabetes
Media: Television
Date: 01.08.2011
After touching upon the theme of ‘iron fortification’ among children, confectionary and food company Britannia has now logged into another health issue – diabetes management in the adult population. In keeping with this, Britannia has rolled out its NutriChoice Diabetic Friendly essentials – Oats and Ragi cookies – as additions to its Nutri-choice range of biscuits.
The film opens up in an office setup, wherein a secretary gets instruction from her boss (Sameer Soni) not to disturb him as he is occupied with an important meeting. But the secretary steps into his cabin and places a pack of biscuits on his desk reminding of his lunch that happened two hours before.
The film moves forward with the secretary explaining to her boss about the need for munching every two hours for a diabetes patient, in order to control his blood sugar level. On hearing this, the boss smiles and bites into a biscuit.
