Lowe Lintas and Partners celebrated ’10 years of not giving a damn about awards’ at the ‘True Show’Event at Shangri-La hotel,Mumbai on Tuesday evening,honouring the agency’s own best work produced over the last years.

As one of the youngest countries on the planet, Indian advertising has no choice but to consider their view on the way we build brands. The post-liberalisation generation is poised to be the biggest consuming class in the country and both mass and class brands will have to stay relevant to them. The other aspect of being young is their natural comfort with technology. We need to be ready to reinvent our approaches to stay relevant to them.

The pitch process that was initiated in october 2012 was finally concluded last week. The account will be handled out of Lowe Lintas and Partners, Mumbai Office

Explaining the reason behind selecting Lowe Lintas and Partners, Go Air’s chief Executive Officer Giorgio De Roni said,”We believe in the capability and experties of Lowe Lintas and partners to enhance our creative outputs and better engage our audience to experience and interact  with the Go Air brand ”.

Max Bupa Health has appointed Lowe Lintas and Parteners as thier brand communication partner after a multi-agency pitch.

The agency has already executed a multi media campaign for Family First, a family health insurance plan that can cover upto five generations and 13 relationships in a single policy.

Interpublic Group’s Lowe Lintas & Partners has retained the national creative mandate for Apollo Hospitals. This is the second year that the account will be handled by the agency’s Chennai office and will cover all of Apollo’s healthcare verticals, barring insurance.