Move On
Fastrack
Challenge:
Create emotional relevance for a functionally irrelevant category for a consumer who is highly flirtatious with brands.
Solution:
Pitch Fastrack as a brand which recognises the transient nature of youth relationships and their desire to stay uncommitted. Move On.
Results:
Share growth of +3%. Top of mind brand awareness and consideration went up by 25%. The brand became a hit amongst the youth.
