Let’s Go
Maruti Suzuki Alto
Challenge:
Make Alto the most-preferred car for young buyers in India.
Solution:
A car can set young people free. Live life with spontaneity.
Results:
A 10-fold increase in sales from 2003-09. Alto is by far India’s largest-selling car. Alto has the largest share of young car buyers in India. The campaign won a Silver Effie in ’06
