Jammyart
Kissan
Problem:
How to make Kissan Jam a ‘top-of-plate’ preference amidst a zillion available choices for kids by making it top of mind and exciting.
Solution:
Paint your imagination on food items with jam – Jammyart
The website (www.jammyart.com) was designed where in kids can paint with different Kissan products. On different breakfast food items. Post their art and solicit votes from friends and relatives. And get a chance to make to the Limca Book of Records by creating the worlds largest ‘jammy art.’
Result:
Highest growth in Kissan Jam sales during the activity period
Page view of 60,04,589. Website visitors 27,00,000. Registration 61,557. And 13,989 entries.
The brand now holds the record for creating the world largest jammy art. Where 50 kids who got the maximum votes created a 120’ x 4’ canvas made with bread and Kissan Jams.
