Free from Sweating
Wheel
Challenge:
How does Wheel detergent communicate greater value to the price-conscious consumer in a marketplace crowded by low-cost competition?
Solution:
We offered the consumer relief from the effort of washing clothes, by dramatizing the effect of effort and toil i.e., sweat. Freedom from sweating.
Results:
Wheel added 4.2 million households post the campaign. The brand saw significant improvement in Less Effort & Cleaning scores.
