Discover India with 1 Litre
Bajaj Discover
Challenge:
Relaunch the Bajaj Discover with a fuel- efficiency proposition, in the face of well entrenched competition on the same functional benefit.
Solution:
Better fuel efficiency gives you the Freedom to Discover new places. More kilometres per litre. So that you can experience more per litre.
Results:
Field force led to two months’ advance bookings. Units per month to a stabilized level of 65,000 units per month within four months of re-launch. Monthly sales rose from 9,000 to 65,000 within four months. Two months advance booking wait list.
