Caste War
Idea Cellular
Challenge:
How to develop, grow and nurture brand stature with limited resources as compared to the rest of the industry.
Solution:
Elevate the brand above transactional stories of network, reach and tariffs and instead demonstrate and claim the real power of mobile phone technology. An Idea can change your life.
Results:
Today the brand is perceived as one of the big national players. In a fairly short time, Idea has gained thought leadership and disproportionate brand salience. The brand is today growing faster than the category.
